図で比較したApple vs. Google

1. 意思決定

Google: create what users think they want

Apple: create what they think users want

2. 研究開発

Google: development over research

Apple: research over development

3. 一貫性

Google: consistency focused on visual consistency

Apple: consistency focused on user experience

4. 製品の事前公開

Google: press releases and teasers

Apple: none

5. デザインの進化

Google: redesigns and new trends

Apple: evergreen, long-lasting design

6. プライバシー保護

Google: simulated privacy

Apple: true privacy

7. ユーザー層

Google: extensive coverage

Apple: limited coverage

8. リーダーシップ

Google: flat structure with distributed power

Apple: hierarchical structure with centralized power

9. エコシステム

Google: open-source

Apple: proprietary

10. Go-To-Market戦略(UI)

Google: spotlight and promotions

Apple: retain existing structure