The Future 100 : 2022年に注目すべきトレンドと変化

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23 ポイント 投稿者 xguru 2022-07-19 | 1件のコメント | WhatsAppで共有
  • グローバルマーケティング企業のワンダーマン・トンプソンがまとめたトレンド100レポート（223ページのPDF）
  • 10の分野に分けて、それぞれ10項目ずつ整理

Culture

  1. Building the metaverse
  2. Microforests
  3. The global K-wave effect
  4. Unbounded optimism
  5. Virtual genuinfluencers
  6. Liminal spaces
  7. Sportsvolution
  8. Social media-tainment
  9. Renewed intimacy
  10. Metasocieties

Tech & innovation

  1. 3D audio
  2. Rise of the super apps
  3. Carbon-neutral browsing
  4. Finite social networks
  5. Advanced avatars
  6. China’s tech crackdown
  7. Carbontech futures
  8. Virtual teleportation
  9. Cryptonomics
  10. Purification tech

Travel & hospitality

  1. Microadventures
  2. Travelportation
  3. Mycological retreats
  4. Green mapping
  5. Top three destinations
  6. Meditative travel
  7. Academic adventures
  8. In-flight rejuvenation
  9. Boosting China’s travel economy
  10. New age nautics

Brands & marketing

  1. Brandalism
  2. Co-creative platforms
  3. Superfollowers
  4. Branded virtual worlds
  5. Headless brands
  6. Euphoric ads
  7. Regenerative brands
  8. New company manifestos
  9. Dreamvertising
  10. Augmented ads

Food & drink

  1. Foraged cocktail
  2. Liquid immunit
  3. Haute veganism
  4. Cell-cultured coffee
  5. Net-zero alcohol
  6. Blue Zones diets
  7. Three hot new ingredients
  8. Accelerated maturation
  9. The new terroir
  10. Edible escapism

Beauty

  1. New beauty labels
  2. Mineral skincare
  3. The demise of “normal” beauty
  4. Absurdist makeovers
  5. Metabeauty
  6. Acidic care
  7. Adaptive packaging
  8. Microdose skin regimes
  9. Inclusive haircare
  10. Robomanicures

Retail & commerce

  1. Direct to avatar
  2. Retail shapeshifters
  3. Private domains
  4. Virtual flagships
  5. Gen Alpha retail
  6. Department stores reformatted
  7. Digital twins
  8. Big Tech bricks-and-mortars
  9. NFT marketplaces
  10. Retro retail

Luxury

  1. Hypnotherapy
  2. Austere luxe
  3. Crypto-elites
  4. Long recovery spas
  5. Suburban luxe
  6. Upending fakes
  7. Prescribing happiness
  8. Extended stays
  9. Sonic luxification
  10. Superyachts of the skies

Health

  1. Prescription gaming
  2. Male fertility startups
  3. TikTok therapy
  4. Metabolic brands
  5. Mental health pharmacies
  6. Audio healing
  7. Antibody health
  8. Next-gen mental wellbeing
  9. 5G healthcare
  10. Emotional health

Work

  1. Metawork
  2. Chief impact officers
  3. Rewilding the office
  4. Crypto-artisans
  5. Micropreneurs 2.0
  6. The shecovery
  7. Gen Z workforce
  8. The great reskill
  9. The nomad economy
  10. Metaverse recruits

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1件のコメント

 
xguru 2022-07-19

223ページとボリュームはかなりありますが、トピックごとに2〜3ページ程度で画像とともに簡潔に整理されているので、iPadのような端末に入れてざっと眺めるのに向いています。